about us

Serwa Chic is owned and operated by Jen Maurer of Winston-Salem, NC. Jen is the mother of two ridiculously adorable boys (the second is due August 11), and the wife of one handsome husband. Unable to find exactly what she needed in the current market, Jen began sewing cloth diapers when she was pregnant with her first child. After six months of using both her handmade cloth diapers and store bought cloth diapers, she and her husband found a strong preference for the ones she made. Jen tentatively began selling custom cloth diapers soon after. While she envisioned herself dipping a pinky toe into the waters of entrepreneurship, people were so excited about her products Jen ended up diving right in!

Since those first days, Jen has expanded her product line and customer base with precision and enthusiasm. In addition to cloth diapers, Serwa Chic now offers long sleeve bibs, wetbags, and nursing covers – all products that have been been indispensable in her own family! The mission of  Serwa Chic is to genuinely care about customers, operate with integrity, and only sell products that have worked for us.

Kindest Regards,

Jen Maurer

*a portion of our proceeds go to benefit the Salem Pregnancy Care Center of Winston-Salem